Society has been eroded so much that Microsoft have removed any sense of mystery and wonder from the world relationships and dating. Long gone are the days when you could be stood with your mates at the bar enjoying a nice adult beverage, when a you spy a nice looking filly. You see she's on her own and looking lonely. So you wander over and introduce yourself, you casually drop into conversation that you prefer Windows over OSX, but it's at that it suddenly dawns on you "Does she agree with me? Or is she a Mac sorta girl?!" you both pause for a moment and then laugh at the thought of Steve Jobs sat crying onto his stylish, yet affordable range of laptops in a wide range of colours. Your heart begins to race, your puplis dilate as you realise "She's like me! She get's it! This is great."
So tell me Bill what exactly is wrong with this scenario that you have to force everyone to announce to the world where their loyalties lie? You've taken all the fun out of the 'Thrill of the chase', it's no thrill anymore! Everyone knows who likes what. Sure, it's conveniant, but where's the excitement?! Give it a couple of years they'll be opening Mac and Microsoft only bars and the world will cry gigantic salty tears and Jeff Goldblum will reminisce about the "good old days" when he used to air his pro-mac views without a care of what he was setting in motion.

Foreshame William, foreshame.